I’m a business administration student and I have been asked to analyze a case. I find some reasons why the business failed. One reason is that the location isn’t good because the store is located next to the lobby on the ground floor of the Fairfax Apartment Building which is on a small side street just outside of town. By the side of the store are two large music stores, so most people would go to the two large music stores instead of going to this small shop. Another reason is that most of the CDs are classified as hip-hop and rock, but most of the dwellers are old and may like soft music instead of those sold in the store. These CDs don’t meet their needs. Furthermore, the shop is open Monday to Friday from 1 to 5 P.M. but at the time, there are less people than other period. Most importantly, the ways we can pay for the CDs are too few. The shop wouldn’t accept checks or credit cards. It’s for all the above-mentioned reasons that I consider why the business failed.
沒有留言:
張貼留言